What do Redbull, Monster Energy, and other popular energy drinks have in common? Clue: It's not caffeine.
What all these drinks have in common is that they all sponsor extreme sports and activities. Yet, most of the people who drink them aren't athletes, they use them to push through their day-to-day.
That's why we'll turn Mio into the first sponsor of daily extreme situations. Because going to work with a hangover can be as extreme as running a marathon.