Sarah 
Cardona

Art  Director




About


Selected Artwork
Native Humor
DuoBillboards

Polyreaders
Nu Sale
Economy Heroes
Life’s an Extreme Sport

WonderRecords



Work Experience
Nubank©
DiDi©


Contact

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Dec 2023

Spotify Polyreaders


The Brief: Communicate the new Audiobook feature in Spotify

People often avoid audiobooks, thinking they're 'cheating' and not doing a genuine reading. However, a study published in the Journal of Neuroscience reveals that the brain behaves similarly in both cases. If the way we love is changing, allowing for diverse relationships beyond traditional norms, why shouldn't the way we read too?
Spotify Polyreaders
We will show people that you can be a book-lover and audiobook-lover at the same time without giving up either.












Credits
Art Direction: Sarah Cardona, Melissa Carreño
Copywriting: Victoria Toxqui