Dec 2023
Spotify Polyreaders
The Brief: Communicate the new Audiobook feature in Spotify
People often avoid audiobooks, thinking they're 'cheating' and not doing a genuine reading. However, a study published in the Journal of Neuroscience reveals that the brain behaves similarly in both cases. If the way we love is changing, allowing for diverse relationships beyond traditional norms, why shouldn't the way we read too?
Spotify Polyreaders
We will show people that you can be a book-lover and audiobook-lover at the same time without giving up either.
Credits
Art Direction: Sarah Cardona
Copywriting: Victoria Toxqui