Sarah
Cardona
Senior Art Director
• Step into the unknown • All Rights Reserved © 2025
I am a creative based in Mexico City, currently working as Senior Art Director at Nu México.
I was raised in Mexico City and went into the Graphic Design path; by that moment, I didn't even know advertising existed. But a part of me always felt something was missing until I crossed paths with creative minds in the advertising industry. I found creativity in advertising, and, of course, I realized it was the thing I wanted to do from now on.
I found a space where I can understand people and culture and create amazing stories with that (who wouldn't fall for that?). Because as Sir John Hegarty says, “Storytelling is still fundamental to our experiences. Despite the incredible explosion of technology, we all still love stories.”
Like many, I found my passion for traveling the first time I went on my own to visit another country, one of my best decisions and something that made me see languages and new cultures as a powerful positive impact for creative expression. Something that now I seek to inject into all my creative work.
By the way, the thing with limes is true; I even have a tattoo to take with me wherever I go. (In some countries, limes are shockingly expensive!)
Let's warm things up
sarah.cardonae@gmail.com
. . . . . . . . . . . . . . . . . . . . . . . . . .
Experience
Nu
Senior Art Director
México
2026 - Present
Nu
Art Director
México
2023 - 2026
Nu
Junior Art Director
México
2021 - 2023
MullenLowe
Art Director Intern
New York
April 2024 - June 2024
DiDi
Senior Visual Designer
México
2020 - 2021
DiDi
Regional Designer
México
2018 - 2020
. . . . . . . . . . . . . . . . . . . . . . . . . .
Awards
Gold | Effie Awards Latam
Media Content Partnership
Nu x Merlina “Piecito“
2026
Gold | Effie Awards Brasil
Parceria de Conteúdo
Pezinho
2026
Bronze | Effie Awards México
Social Media
F.A.M.A.
2026
Anuario Shortlist | Clube de Criação
Filme /Fotografia
Pezinho
2026
Anuario Shortlist | Clube de Criação
Cases Integrado
Pezinho
2026
Bronze | Clube de Criação
Filme /Direção
Pezinho
2026
Bronze | Clube de Criação
Branded Content & Experience
Pezinho
2026
Prata | Clube de Criação
Filme /Direção de Arte
Pezinho
2026
Shortlist | The One show
Brand side - Integrated Campaign
Piecito
2026
Shortlist | The One show
Craft / Storytelling
Piecito
2026
Bronze | Círculo Creativo Content /
Experience & Personalized Narratives
Run from the Cliché
2026
Gold | Círculo Creativo
Audiovisual Craft
Piecito
2026
Silver | Círculo Creativo
Production - Achievement in production
Piecito
2026
Silver | Círculo Creativo Design
Production/Art Direction
Piecito
2026
Bronze | Círculo Creativo
Production - Art Direction
Piecito
2026
Bronze | Círculo Creativo
Color Grading
Piecito
2026
Bronze | El Ojo de Iberoamerica
Sound Design
Piecito
2025
Bronze | El Ojo de Iberoamerica
Digital Audiovisual
Piecito
2025
Shortlist | Círculo Creativo
Social Influencers
F.A.M.A.
2026
Shortlist | Círculo Creativo
Media Strategy
Piecito
2026
Bronze | El Ojo de Iberoamerica
Integrated Production Piecito
Nubank + Netflix
2025
Long List Art Direction | El Ojo de Iberoamerica
Audiovisual Production
Piecito Nubank + Netflix
2025
Shortlist | El Ojo de Iberoamerica
Products & Services
Piecito
2025
Long List | El Ojo de Iberoamerica
Direction
Piecito
2025
Long List Online Ad | El Ojo de Iberoamerica
Digital & Social
Piecito
2025
Shortlist | El Ojo de Iberoamerica
Mujeres Realizadoras
Piecito
2025
Gold | Círculo Creativo
PR Products
The Antidoping Menu
2025
Shortlist | Círculo Creativo
Digital - Service
Sounds of Nature
2025
Silver | Círculo Creativo
Digital ONGs
The Missing Team
2025
Silver | Círculo Creativo
PR ONGs
The Missing Team
2025
Gold | The Clio Awards Sports Digital/Mobile
The Missing Team
2024
Shortlist | The Clio Awards Sports
Direct
The Antidoping Menu
2024
Silver | FIAP
Ads
Polyreaders
2024
Bronze | FIAP
Formats
Polyreaders
2024
Shortlist | FIAP
Student Innovation
Sounds of Nature
2024
Silver | Círculo Creativo
Polyreaders
2024
Shortlist | Future Lions
Sounds of Nature
2024
Travel Nominee Photography Fine Art Photography Awards
2018