Sarah
Cardona

Art Director

2025

Nubank & Netflix

Nu & Merlina

We partnered with the leading global entertainment icon: Netflix. A collaboration built on our groundbreaking expertise in smart decisions, which allowed us to organically insert ourselves into the most relevant social conversation of the moment: the highly anticipated premiere of the second season of Merlina. Thus, we not only connected with audiences through entertainment, but also through culture, amplifying our message with impact, authenticity, and purpose.

Piecito is a foot with a big dream: to be as famous as his idol, Dedos. But between failed casting calls and setbacks (literally), his career isn't going well... until he discovers Nu. With his Nu Credit Card and Debit Account, he begins to make better decisions that put him on the path to financial success.

A story and a character created to demonstrate that, when you need it most, Nu lends a hand to help you make the right decision.

The campaign was directed by Gandja Monteiro, responsible for two episodes of the first season of Merlina.
We also featured Victor Dorobantu, the lead actor in Fingers.
And as a final touch, Tim Burton oversaw the script and aesthetics to ensure that Littlefoot was born with the same essence as Fingers.

After the campaign, we created an experience for everyone to watch the hero film and enjoy the first chapters of the Merlina series.

Credits

Creative Team
Nu Creative Hub

Creative VP Mexico: Gabriel Berta
Creative VP Brazil: Isabelle de Vooght

Creative Director Mexico: Tatiana Rico
Creative Director Mexico: Diana Haro

Creative Director Brazil: Vitor Barbato
Creative Director Brazil: Bianca Solha

Art Director Mexico: Sarah Cardona
Art Director Brazil: Gabriel Moniz

Copywriting Brazil: Andressa Cruz

PM Nubank: Fernanda Kochi
PM Netflix: Jenn Romero

Production House: Iconoclast
Experiental Strategic Designers: Storiens