Sarah 
Cardona

To challenge the status quo and prove that some things can last longer, we created F.A.M.A. (Famous And Mostly Anonymous), a Nubank campaign that brings back two icons: the 15% annual yield of Nu’s new Turbo Savings Cajita (Cuenta Nu Debit) and some of the most viral Mexican internet legends who became part of the country’s culture.

For this campaign, we created a long-form piece where actor Memo Villegas leads a support group with Édgar Se Cae, Lady Tacos de Canasta, MC Dinero, el Niño del 'Mmm,' and Rubí XV Años to talk about how fleeting fame can be… and how useful it is to have savings that actually grow every day.